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Monday, March 28, 2011

Thank You, Heineken

Every so often, a savvy advertising company makes a television commercial where they pair a product with an obscure but catchy pop song, and suddenly the song blows up. Remember Feist's "1234" from the Ipod commercial, and the Kia Sorenta commercial featuring The Heavy's "How You Like Me Now?", and more recently when Volkswagon garnered a boatload of attention for a long-lost Wynn Stewart song? Well, it's happened again.

Everyone is asking about the song in the new Heineken commercial in which a James Bond-like figure enters a party room and entrances everyone in sight. At the end, he jumps on the bandstand and plays a flute to accompany a drop-dead gorgeous blonde singer who's belting out the one of the trippiest songs we've heard in a long, long time.

The song immediately caught our attention, and at first we thought the voice belonged to Duffy, then we thought maybe it was Avril Lavigne, but then finally, like everyone else, we googled it. It turns out the song is called "The Golden Age", and the band is The Asteroids Galaxy Tour, consisting of vocalist Mette Lindberg and producer Lars Iverson. Even though the band only formed in 2008, they've already had other songs, including "Around the Bend", featured in numerous ads, movies and t.v. shows.

What makes this Heineken commercial different from all the others which promoted new songs, though, is that this is the first one in which the actual singer of the song is featured in the commercial. The blonde singer on the bandstand is, indeed, the Nordic beauty, Mette Lindgren. We're thinking this band might get really big, really fast.

Oh, and by the way, the guy in the commercial is really hot, too. We're still trying to figure out who he is.

(Below is the video of the Heineken commercial and the video of the song, "The Golden Age".)

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